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— Ohio State Football (@OhioStateFB) April 4, 2023
Final thoughts
It’s not all about spending, as Ohio State has the best results without spending the most. Every school increased its budget compared to its 5-year average, with Michigan increasing by almost $1 million, the most in the conference.
You’d have to expect that Wisconsin will up its budget with Luke Fickell now running the show. The same applies to Nebraska and Matt Rhule.
Iowa did more with less, having lower spending but did a great job getting results, while Rutgers spent a lot without getting much in return.
Also, you have to wonder if the top recruiting school in the conference, OSU, got closer to the top of the conference in spending and even with the national leaders, how much better would the results would actually be? The Buckeyes already are the best recruiting school in the Big Ten and typically top 5 nationally without the biggest budget, so is it worth the extra spending?
Hard to say given the results, but if Ohio State wants the mythical recruiting crown, it might be forced to up its spending.
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